Welcome To Lincoln Brokerage

Lincoln Brokerage is a sales orientated organisation. Maximising sales for clients and retail customers alike is our primary objective. This objective is achieved by combining the fundamental principles of good retail merchandising, with a clear focus on product 'sell through'. Specialising in the 'Home, Garden and Outdoor' category, we represent a wide range of innovative and superior quality consumer goods to the retail trade on behalf of Australian manufacturers and marketers. Major retail channels represented to include Variety, Hardware and Nursery.

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Established in 1994 and privately owned, Lincoln Brokerage is a national field sales and merchandising company. The maximisation of sales and profits for our clients and retail customers is central to everything we do. We represent a wide range of innovative and superior quality consumer goods to the retail trade on behalf of Australian and International manufacturers and marketers. The major retail channels represented are Variety, Hardware, Nursery and Outdoor.


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Based in Brisbane, Lincoln Brokerage is a profitable and growth oriented company offering state-of-the-art sales systems which provide 24/7 secure access to business data in both written and photographic format as it applies to our clients or customers. We provide category expertise, industry knowledge, staff training and the flexibility to offer a variably-costed sales function. Our team comprises Gordon Sinclair, Managing Director and CEO, Marcie Richardson, 14 Territory Sales Managers and over 100 Sales Merchandisers across Australia, supported by head office operations/admin staff.